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Audience","description":"<p><strong>Associate Digital Product Manager - Audience</strong></p><p>The Audience Product Manager will lead the enterprise audience lifecycle spanning Intake, Data Ingestion, Audience QA/Preview, Activation &amp; Destinations, and Governance &amp; Metadata. The role partners closely with Engineering, Marketing, CRM, Marketing Operations, and Data Science to deliver shared audience intelligence across the organization.<br><strong>Main Responsibilities:</strong></p><ul><li>Own capabilities across the audience lifecycle, including intake, audience vetting, preview, governance, metadata, and activation.</li><li>Manage the full product lifecycle - defining features, writing specifications &amp; measurement metrics, and iterate through A/B Testing &amp; data-centric designs.</li><li>Define product KPIs; run A/B, MVT, and RCT experiments to refine audiences and improve performance.</li><li>Communicate milestones, risks, and vision to senior leaders and cross-functional teams.</li><li>Translate marketing goals into a clear roadmap and measurable outcomes.</li><li>Help lead the strategy, prioritization, and execution for new capabilities, integrations, and applications of personalized content and audience segmentation in email, push, text, and other marketing channels.</li><li>Identify prerequisite functionalities, capabilities, and integrations needed to fulfill use cases across email, push, and text as identified by marketing stakeholders.</li><li>Translate &amp; distill enterprise marketing objectives and goals into a discrete and actionable quarterly roadmap.</li><li>Define success metrics, behaviors, outcomes, and deliverables for quarterly features involving development-build and/or discovery research.</li><li>Define, monitor, and measure product metrics and KPIs; incorporate learnings into product definition and development process.</li><li>Drive cross-functional collaboration to deliver successful products and/or features, including process &amp; change management.</li><li>Communicate product vision to senior management, cross-functional teams, and various stakeholders.</li></ul><p><strong>What We Are Searching For:</strong></p><ul><li>Bachelor’s degree required, advanced degree preferred.</li><li>3+ years of experience in Digital Marketing, MarTech, Personalization, or Audience/Platform product management.</li><li>Experience partnering with engineering and marketing teams to deliver platform capabilities.</li><li>Strong understanding of CDPs, audience builders, identity resolution, and data integrations. (Salesforce, Adobe, GrowthLoop, Action IQ, Klavio)</li><li>Expertise in experimentation principles: A/B, MVT, RCT, and statistical analysis.</li><li>Data Integration with Customer Data Platform</li><li>Familiarity with customer lifecycle, segmentation, and journey mapping is strongly desired.</li><li>Strong communication skills; ability to translate complex data and technical logic for non-technical partners.</li><li>Proven ability to influence without authority across pods and workstreams&nbsp;</li></ul>","employment_type":"Full-Time","industry":"","job_template":false,"country":{"name":"India","country_code":"IN","region":"Asia"},"is_job_displayable":true,"job_url":"https://talent500.com/jobs/albertsonsindia/associate-product-manager-bengaluru-T500-24960","created_at":"2026-04-02T17:48:37.292342+05:30","updated_at":"2026-05-01T14:54:37.311157+05:30","title_alias_1":"Associate Digital Product Manager - Audience","slug":"associate-product-manager-bengaluru-T500-24960","summary":null,"typical_workday":null,"what_you_offer":null,"what_you_need_to_succeed":null,"responsibilities":null,"type":null,"min_experience_years":3,"max_experience_years":6,"ctc_unit":"LPA","is_featured_job":false,"is_active":true,"job_code":"T500-24960","external_id":36580,"external_job_code":"ACIMSI001","is_anonymized":false,"mercurial_skills":null,"open_date":"2026-04-30T12:59:21.194056+05:30","published_at":"2026-04-02T17:48:36.525634+05:30","anonymization_needed":null,"anonymized_description":null,"xml_feed_anonymization":null,"unregistered_user_anonymization":null,"registered_user_anonymization":null,"pre_application_email_anonymization":null,"mettl_account":null,"job_table_sub_head":null,"job_table_short_desc":null,"is_remote":null,"job_video":null,"job_video_title":null,"job_video_description":null,"job_image_url":"https://wattt.s3.ap-south-1.amazonaws.com/PRODUCTION/T500-24960.png","role_summary":"<p><strong>About Albertsons Companies Inc. 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By constantly pushing the boundaries of retail, we are transforming shopping into an experience that is easy, efficient, fun and engaging.<br><strong>About Albertsons India Capability Center:</strong><br>At Albertsons India Capability Center, we're not just pushing the boundaries of technology and retail innovation, we're cultivating a space where ideas flourish and careers thrive. Our workplace in India is a vital extension of the Albertsons Companies Inc. workforce and important to the next phase in the company’s technology journey to support millions of customers’ lives every day.&nbsp;<br>At the Albertsons India Capability Center, we are raising the bar to grow across Technology &amp; Engineering, AI, Digital and other company functions, and transform a 165-year-old American retailer. At Albertsons India Capability Center, associates collaborate directly with international teams, enhancing decision-making processes and organizational agility through exciting and pivotal projects. 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